Monday, 11 April 2005

MIT's Technology Review Looks at Sun's Blogs

Sun Microsystems is well known for the way it has embraced blogging and the April edition of MIT's Technology Review takes a look at Sun's reasons for encouraging its staff to blog in the open. According to Sun, they believe the benefits of their open approach to staff blogging are:

  • The feedback they get results in better products; and
  • It shows their customers they are listening.
Technology Review concludes that "consumer-oriented companies that abjure the blogosphere are missing out on opportunities to generate buzz, monitor customer concerns, and—perhaps most importantly—show their human side."

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