MIT's Technology Review Looks at Sun's Blogs

Sun Microsystems is well known for the way it has embraced blogging and the April edition of MIT's Technology Review takes a look at Sun's reasons for encouraging its staff to blog in the open. According to Sun, they believe the benefits of their open approach to staff blogging are:

• The feedback they get results in better products; and
• It shows their customers they are listening.
  

Technology Review concludes that "consumer-oriented companies that abjure the blogosphere are missing out on opportunities to generate buzz, monitor customer concerns, and—perhaps most importantly—show their human side."