Monday 11 April 2005

MIT's Technology Review Looks at Sun's Blogs

Sun Microsystems is well known for the way it has embraced blogging and the April edition of MIT's Technology Review takes a look at Sun's reasons for encouraging its staff to blog in the open. According to Sun, they believe the benefits of their open approach to staff blogging are:

  • The feedback they get results in better products; and
  • It shows their customers they are listening.
Technology Review concludes that "consumer-oriented companies that abjure the blogosphere are missing out on opportunities to generate buzz, monitor customer concerns, and—perhaps most importantly—show their human side."

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