Firstly, just in case you didn't know, I'm a consultant who is currently working for a large IT services company - Computer Sciences Corporation (CSC) - and I have a professional interest in this stuff. However, this is strictly a personal project - as an information system user in my own right, I want Enterprise RSS too! So when the people I work with got sick of me evangelising about Enterprise RSS I decided to take the issue online. So here I am.
Secondly, frankly I'm tired of the narrow and tactical approach to Enterprise 2.0 I see being hyped - a single wiki used as a cheap Web content management system (WCMS) gets you to about Enterprise 1.1, and no more. Scott Niesen along with others like Carl Frappaolo and Dan Keldsen (in their Enterprise 2.0 report) are right to focus on Andrew McAfee's SLATES model, and Enterprise RSS is an important part of that ecosystem. Yes, its time anyone who is making a deliberate use of Enterprise Web 2.0 actually started thinking strategically... and Enterprise RSS is an important part of that strategic picture.
And BTW if you're talking to an Enterprise Web 2.0 "guru" and they aren't talking about Enterprise RSS, well I would be very worried (or be prepared to be given a short term tactical response - "hey, you just need a wiki").
Of course, that doesn't excuse us from thinking about the business value or how we package up Enterprise RSS for the people who are going to use it. I'm definitely not saying that. But we can't do that unless we have the strategic view ourselves.
BTW If you check out my slides on Intranet 2.0, you'll find slide 25 near the back with a pyramid broken into the following layers:
- Applications and Services
RSS readers, forums, blogs and wikis are applications, but Enterprise RSS is part of the Intranet 2.0 infrastructure... and its only with the right infrastructure that users will be provided with the building blocks to meet emergent future needs.
Ok. Enterprise RSS rant over and out (for now).