Monday, 19 May 2008

Simon Revell at Pfizer gets Enterprise RSS

Great to see someone else getting Enterprise RSS - in an interview in ComputerWorld, Simon Revell, Pfizer's manager of enterprise 2.0 technology, talks about the value of RSS:

"Pfizer is about to go live with an enterprise RSS suite for its R & D employees, he added.

'RSS has huge potential,' he noted. 'Even if you ignore doing any of the other things in this space in the enterprise ...RSS has a role to play. We have a whole bunch of content inside of Pfizer that we want to expose. We have a lot of internal Web sites, Internet sites and apps. And anyone in any role has to touch quite a few of them in their work. The newest version of [Microsoft's] SharePoint is completely RSS enabled so ... every single piece of SharePoint can be exposed. Users can see when folks are reading content.'

In addition, unlike email where people can get bogged down by correspondence they don't really want or need to read, RSS allows people more control over what content they consume and how they consume it, he added.

'[The enterprise RSS suite] is a social solution very similar to BlogLines where you can see what other people are subscribing to and how they react to it," he added. 'That fuels the social aspect of it.'"

Pfizer already have an established wiki ("Pfizerpedia") and are also looking social networking.

Pirates of the Enterprise 2.0

I've just finished reading Empire of Blue Water by Stephan Talty, which is a book about 17th-century pirates in the Caribbean and their impact on the history of the New World and Europe. Central to this story was Henry Morgan, a pirate in the service of the English crown, who with his volunteer army was able to consistently out manoeuvre the Spanish who were constrained by their rigid centralised culture and government.

I've also just been reading an article from the May edition of Harvard Business Review about leadership in massively multiplayer online role-playing games (MMORPGs), titled Leadership's Online Labs. There are some interesting parallels between the two, particularly the descriptions of the democratic and transitory leaderships styles and structures within both the games and pirate culture that provide mechanisms for motivating people.

At a stretch we might even compare these parallels with the bigger story of Enterprise 2.0. However, we might not want to take this story too far - in the end, Morgan was a loyalist and eventually became part of the establishment and hunted later hunted down his peers who wouldn't renounce their pirate ways.

His lifestyle of hard drinking also contributed to his early death - perhaps too much social media will be bad for us too?

(Thinking about Enterprise 2.0 and pirates I'm also reminded of Monty Python's short film The Crimson Permanent Assurance, but I digress...)

Sunday, 11 May 2008

More conversations about Enterprise RSS

Following the Enterprise RSS Day of Action, the conversation about Enterprise RSS continued to ripple across the blogosphere:

  • Yuriy Krylov provided a detailed overview of RSS and the value of Enterprise RSS to organisations - he concludes, "Centralized, enterprise-class RSS infrastructure is an enabler of more than news consumption. Social, asynchronous feedback loops are critical aspects of collaboration and are made possible by investing in RSS as infrastructure."
  • James MacLennan described the impact of RSS-ifying internal project system and Dennis McDonald discussed why "it is not a “slam dunk” that all IT staff will have an immediate affinity for benefiting from the efficient information flow and improved collaboration and innovation potential that RSS supports." (also see Oscar Berg's thoughts on Jim MacLennan's post).
  • Jeff Nolan reflects on the future of RSS building on the areas where Newsgator is seeing success with RSS but notes "enterprise users are the last to benefit from these advances because they are dependent upon IT. It will happen but the use cases we have to build to will be specific and in some cases tedious in an effort to get a flywheel spinning that elevates RSS in the enterprise to a strategic focus."

However, what is starting to grab my attention right now are some separate but related conversations about the future of the office productivity suite, eliminating email and activity streaming. But more on all that in another post.

Thursday, 1 May 2008

Social Productivity: A strategic choice or Web 2.0 revolution?

A few weeks or so ago, Sam Lawrence via Twitter pointed me to a post he made at the end of last year about how office suite software (i.e. word processing, presentations, spreadsheets etc) hasn't changed in over 20 years but that:

"Traditional office software features are being absorbed into browsers and OSes. The next level of digital office work is shifting from a disjointed file exchange work model to one that's much more connected, contextual and collaborative. In the old model, users create documents in isolation and exchange them with other isolated users--all insulated from and out of sync with the bigger picture of relevant interpersonal activity. In the new collaboration model, connected people understand when, what and why to engage and they do it in a unified environment. They use file-sharing only as a supplement, when and if it's necessary. We refer to this collaboration model as Social Productivity, which frames our daily work activity in the "we" vs. "me" context and then delivers new functionality to help with these connections. This more accurately mimics our work-with-others activity vs. the produce-alone-and-distribute part of our daily equation. Now we can get context at a glance, work doesn't disappear once we hit "send," and we stay connected to the efforts most important to us."

It reminded me that many years ago I heard Dale Chatwin talk about the Australian Bureau of Statistics, a government organisations, as a Lotus Notes case study. A quick search actually turned up a case study (PDF) about this particularly story, which dates back to the 1990s. It makes interesting reading in light of Sam's ideas, since this organisation did exactly what he describes as "Social Productivity" - they developed databases:

"that permit all members of a group to work inside the same database simultaneously, so that a document that is being collaboratively created does not need to be emailed around to the members of the group with each person having a separate stored copy but is kept in a central location... The central repository and shared workspace of the workgroup databases is not only a freeing tool for collaborative co-creation of knowledge it is also a vehicle for transparency and knowledge sharing, as other persons not in the workgroup can still access the workgroup's database and see the information there and the work in its current state of progress... Almost all of the information and knowledge in the ABS is held on and processed through Lotus Notes® Workgroup Databases, and almost all persons have access to almost all databases, making the entire organisation's information and knowledgebase transparent, freely accessible and available to all members at all times."

Even closer to Sam's vision, the organisation's "elimination of desktop word processors" means that for majority of users at the time the office suite was embedded as part of the Lotus Notes "browser" (i.e. the Lotus Notes client). This doesn't mean everyone was happy with the decision - reading the case study, it looks a combination of issues affected their experience:

  • Functionality in the Lotus Notes text editor versus a stand alone word processor;
  • Dealing with upgrades that changed the Lotus Notes interface;
  • The need to collaborate and share information externally; and
  • The lack of choice.

Incidentally users still had access to a separate spreadsheet application, however one user commented:

"Lotus 123 is terrible with anything to do with Excel"

A reminder that not all office suite software is the same.

Now its been a while since I last saw Dale and I'm not sure where this organisation is these days with Lotus Notes, but I recommend you read the case study and draw your own conclusions to decided if you think their strategy was a success or not. Certainly some were positive about the approach. But what is clear is that they were unique in adopting this strategy and I don't know of any other organisation that has attempted the same thing.

I wonder if they were attempting to do this now, what would be more important - the strategic decision to implement a social productivity approach or the quality of the user experience in our Web 2.0 environment. What do you think?

Wednesday, 30 April 2008

Reflecting on the Enterprise RSS Day of Action

Just less than a week ago a few people with an eye on the big picture of Enterprise Web 2.0 joined me for a global Enterprise RSS Day of Action. I've already thanked a whole bunch of people on Twitter and tried to link to every post I could find that talked about Enterprise RSS (If I missed you, add a link to your post as a comment below). But just to be sure I wanted to say to everyone who contributed to the wiki, shared their experiences with Enterprise RSS directly with me or joined us online for the conversation about Enterprise RSS on the day... a big, big thank you!

Now, what did I learn from the day?

  • People are interested in using "feeds" inside organisations, although most of the people I spoke with are only at the stage of RSS-ifying existing content and providing users with desktop RSS reader. Some are constrained by the dependency on other software deployments - either at the server (waiting for a version of their CMS or portal that supports RSS) or the desktop (waiting for an upgrade to an email client with RSS support built in). Unfortunately RSS isn't seen yet as a key part of the messaging infrastructure.
  • Enterprise RSS is one of two things to most people - its either part of the Enterprise 2.0 infrastructure, what you might call "social middleware" (from Mike Gotta), or a solution to a particular business problem. I think the challenge for the business issue perspective is that it may not require Enterprise RSS infrastructure to solve it (which is typical of the first step being taken by many organisations, as described above), but without an Enterprise RSS infrastructure you don't offer the best possible user experience. In the longer term it also means that there is no platform for adding value or for meeting emerging needs as the use of RSS grows. This just means we have to be smart - to champion Enterprise RSS you need to understand the big picture, but to sell it to individuals inside an organisations (particularly the decision makers) you need to make sure you know why it might be important to them.
  • If you take the time to explain what RSS and Enterprise RSS is all about, people want it. Unfortunately even people who live and breath information technology all day long aren't always across every information technology out there. During my own internal brown bag session I could see that as people understood more, they could see the opportunities for using Enterprise RSS as part of the mix with other enterprise information management solutions. In some respects, Enterprise RSS is a missing link.
  • Also, in most cases you can't talk about Enterprise RSS without talking about email!

Overall, I don't think that Enterprise RSS Day of Action changed the world, but this was never the intention - I'm just pleased that we're having this conversation. However, I'm also feeling a bigger disconnect between what excites the external world of Web 2.0 and the reality inside the firewall - more on that in another post, however this post from Jeremy Thomas is one of a few out there that captures something of what I'm talking about:

"When I started I came in guns ablazing with a consultant’s mindset. “What, no data warehouse, no sweat. We’ll implement a master data management strategy and breathe life into dying data. And let me tell you about this nifty little thing called Enterprise 2.0. It’s going to revolutionize the world, man. Ever heard of SLATES?”. Sarcasm aside, people had actually heard about Enterprise 2.0 and were actually keen on the idea. But seeing things from the other side I’m starting to think Enterprise 2.0 will be overwhelming for many."

In these still early days, being an Enterprise RSS champion requires a delicate balance between being visionary and pragmatic.

BTW The Enterprise RSS Day of Action was overshadowed by other Web 2.0 related events going on around the world, but it didn't go unnoticed that Microsoft's big new Web 2.0 move, Live Mesh, is underpinned by RSS. Quite funny really to see this blog comment about Mesh:

"One of my pain point has been the lack of syncronisation of RSS feeds that I’ve read between my PC, laptop and work PC. I’m hoping Live Mesh may be the solution for this."

Hmm. And so the story of Enterprise RSS continues...

What did you do about the Enterprise RSS Day of Action or think about Enterprise RSS more generally? Add your comments and experiences below.

Tuesday, 29 April 2008

From Melcrum's Internal Comms Hub: Making sense of Enterprise RSS

To coincide with the Enterprise RSS Day of Action last week, I wrote a short article for Melcrum's Internal Comms Hub, titled Making sense of Enterprise RSS. Due to some technical issues it couldn't be published as normal on the day and instead a special PDF version was posted here (my article is on pages 3-4 of the PDF).

BTW the Internal Comms Hub is a subscription site, but you can sign up for a 7-day free trial to check out the rest of the content they have available.

Friday, 25 April 2008

Following the sun... more on the Enterprise RSS Day of Action

As the Enterprise RSS Day of Action around the world draws to a close (its already Friday here in Australia - incidentally our ANZAC day public holiday), here are some links to some more coverage:

  • Our Legal industry Enterprise RSS champion, Doug Cornelius, puts forward his argument for Enterprise RSS by asking you to "Take a look at your email inbox. If your inbox looks anything like my inbox, it is full of email from the administrative departments transmitting updated policies, events and information. Almost none of these emails are urgent or require me to take any action. So why are they clogging up my inbox, getting in the way of client communication and urgent communication?"
  • Ed Brill comments, "I worry slightly about focusing on the protocol itself versus the content and delivery approach, but we can use this to move beyond RSS as a buzzword towards solution-oriented value", and also link to a useful new article about RSS in Lotus Notes (probably a good starting point for any Lotus Notes shops out there).
  • Corey Lewis at the LaunchSquad (Newsgator is their client) marks the day and writes, "For anybody who deals with high volumes of information on a daily basis, RSS is an essential work tool. We'd be swamped without it, and waste many hours a week trolling through different blogs and news sources looking for the information we could have had delivered right to us. If you're not using RSS already (you admittedly may be even if you don't know it), hop on board - today's as good a day as any."
  • Meanwhile over on the Newsgator blog, they remind us about their widget for "the Day of Action. If you would like to track the day's activities, you can add this widget to your start page, social networking site, or blog with one simple click."
  • Scott Niesen at Attensa also blogs about their day presenting about Enterprise RSS at a chocolate factory - hmm, my kind of Enterprise RSS ;-)
  • Thanks also to Jesse Wilkins for helping to spread the word.

BTW Check out links to some other posts from the day here and here.

If I've missed anyone, let me know - just comment here or drop me a line.

Thursday, 24 April 2008

A few more Enterprise RSS Day of Action posts

A few more Enterprise RSS Day of Action posts:

  • David Hobbie is "up to my elbows in Enterprise RSS as my firm has been evaluating various vendors and I've been making presentations to groups and individuals about RSS over the last two weeks in particular" and shares some links where he is discovering the power of RSS;
  • Chris Heller from Grey Sparling Solutions blogged about using a PeopleSoft solution they provide to allow desktop RSS readers to access secure RSS feeds from PeopleSoft... they have also announced a competition for a free copy of their software - what a great idea!
  • Hat tips also to Jasbinder Bains and fredscapes (in Dutch, but I presume its positive as the Dutch are pretty switched on kinds of people).

Also, while checking out who is saying what, I found this article from last September, Is Enterprise RSS the Next Killer App?, quoting Forrester Research.

PS I've also spotted a few people twittering about the day of action - so thanks for helping to spread the word.

Welcome to the start of the Enterprise RSS Day of Action

This morning, a couple of things to get us started:

  • Attensa shares their own 10 Things About Attensa Enterprise RSS in response to the 10 things I want!
  • Doug Cornelius helps to promote the day of action, and says "I consider RSS to be the glue that holds together Web 2.0 and especially Enterprise 2.0. Blogs and wikis are great tools. But they are even more powerful when they are pushing content out through RSS feeds. It is much more efficient to have relevant content pushed to you, rather than you having to seek it out."
  • Janet Johnson unpacks the debate about Enterprise 2.0 technology adoption, saying "enterprise RSS adoption is coming into fruition - but why has it taken us so many years to finally get here? Why do the folks considering enterprise RSS today have to be the 'forward thinking' ones? Because of fear" and then quoting some good advice from Martin Koser, "Don’t spend hours pondering the details and splitting hairs - actually use this stuff and find out."

I do hope you enjoy the Enterprise RSS Day of Action - it is as Martin says, a day to find out about this stuff. Now, I have to go, as I have my own brown bag presentation to prepare for later today. :-)