Friday 6 April 2007

Living on the Web

I'm currently digesting a very new report from CSC's Leading Edge Forum (you might remember that CSC is my day job right now) called Harnessing Web 2.0: Enterprise Strategies for Living on the Web by Doug Neal.

You can already read a summary of the report by John Milan on the Read/WriteWeb blog - picking up on the example of British Petroleum, he comments:

"'Living on the Web' is a fascinating study - not so much by recognizing trends and needs of the internet and business, but because it comes from a group of big business thinkers dedicated to big business issues. What makes it powerful is actual examples of big business changing - in this case British Petroleum."

One of the interesting things I found in this report it that it doesn't restrict itself to what many people are talking about in the Web 2.0 space and organisations - e.g. Social Media and Enterprise 2.0 - but actually looks at the broader spectrum of how we manage IT and why current approaches need to change in the context of Web 2.0. This puts a refreshing new perspective on the Enterprise 2.0 adoption debate (which by the way, I see as a narrower issue that Web 2.0 in the enterprise) and shows that while it doesn't have to be an adversarial process, it will require change.

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