Continuing on the theme of my previous post, Harvard Business School academic Andrew McAfee has a new article in the latest edition of Sloan Management Review where he argues why enterprise social software "may well supplant other communication and knowledge management systems with their superior ability to capture tacit knowledge, best practices and relevant experiences from throughout a company and make them readily available to more users."
I haven't read the full article yet, but there is some good commentary by Ross Mayfield in the Many-to-Many blog and McAfee continues the discussion on his own blog.
McAfee builds on his article to identify three trends why is Enterprise 2.0 is now an appealing reality:
- Simple, Free Platforms for Self-Expression
- Emergent Structures, Rather than Imposed Ones
- Order from Chaos
Tags: enterprise 2.0, enterprise social software, sloan management review
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