For and against business blogging

Two articles caught my attention this week, both offering a different perspective on business blogs:

• A marketing and public relations professional, writing for Darwin magazine, gives 10 reasons "Why Business and Blogs Are Like Oil and Water"; and
• Journalist Edward Cone writing in CIO Insight magazine tales a more positive look at the Rise of the Blog (and also wikis) in the business world.
  

Cone's article, as well as providing an overview of RSS and sharing Sun's blogging rules for its employee blogs, has a look at the thorny issue of integrating bottom-up blogging and wiki technologies into the typically top-down, standardised corporate IT environment.