Brian Bailey and I had coffee with Headshift’s Anne Bartlett Bragg a few weeks ago and we discussed a range of topics around social media and beyond. Actually, we had so much fun chatting with Anne that we completely forgot the time and cafe almost kicked us out for over staying our welcome ;-)
Anyway, I noticed that TechNation Australia interviewed Anne recently and one of the questions asked and Anne’s reply was:
How does the social media/web 2.0 scene in Australia compare to that of the UK and Europe?
“Currently Australia is 2-3 years behind on a corporate basis, namely in implementation. As I mentioned before, alot of companies are now talking about it, but few are actually ‘doing’ it.”
This matches my own assessment of the market in Australia (there is a familiar pattern at play) and while frustrating at times, on the upside if your organisation is only just starting to “get” social media then remember you are in good company!
Of course, what is significant to notice about Web 2.0 is the pace of change – and Anne and I are right, if you hope that social media or Web 2.0 might give your organisation some kind of advantage (in what ever form) then now is the time to do something about it.