"why do you suppose the adoption of enterprise RSS (and associated benefits available today) is so slow?... I shake my head on the lack of institutionalized adoption all the time. Help me understand - thank you."
Jennifer Gazin from LaunchSquad, representing Newsgator, also emailed me talking about NewsGator's participation in OpenSocial - she also pointed me in the direction of Newsgator's blog on Enterprise RSS where this post caught my attention about Gartner's magic quadrant and they commented:
"The Gartner view of team collaboration and social software, and this is just an observation and not a judgement, is still rooted in the blogs and wikis mindset, which is not what we do so according to how Gartner is segmenting the market there really wasn't much upside for us.
We believe the market is much broader than Gartner is allowing, encompassing content relevancy, discovery, and surfacing (what you need, when you need it, and in an app that can use it), user profile data, user initiated action, such as sharing and tagging, coupled with user generated content."
I think this comment points at a symptom of why the adoption of enterprise RSS is so slow - and that is RSS is still very much misunderstood by the corporate computing world, Gartner included. I've actually had comments from other IT professionals that RSS is "flaky" in comparison to other types of Web-delivered content and email, which is disappointing.
The other big issue is that for enterprise RSS to work you need both RSS content and RSS readers in place. From a technology point of view neither issue is difficult to overcome but we run into the old chicken and egg problem of supply and demand for RSS - It departments won't invest in RSS if there is nothing to consume, and if there is no way of consuming then why create RSS content?
The other issue is that if you can overcome this first problem, then it would appear you don't need a enterprise RSS system in place, however the problem I have is that I (and I think most knowledge workers) want an integrated RSS experience.
Hopefully its just a question of time and getting people to evangelise RSS? What do you think?