Saturday 8 September 2007

Tips on bringing Web 2.0 into the enterprise

Reporting back on the Office 2.0 ConferenceDan Farber shares Adam Carson's tips on bringing Web 2.0 into the enterprise based on his experiences at Morgan Stanley:

  1. Inject, teach and create Web 2.0 awareness
  2. Locate supporters in your organization
  3. Make friends with IT, you will need their help
  4. Approach senior management with a proposal
  5. Work closely with business management
  6. Gather and distribute best practices
  7. Feed the open mouths, don’t force it
  8. Be patient, change takes time

Some good advice there - I like point 7, and point 3 sounds familiar.

1 comment:

  1. Anonymous10:10 pm


    Hmmm. Wouldn't it be a good idea to see whether there is a need or something already happening within the organisation before going down this Web 2.0 introductory path?

    Is it the tools that create the demand or do the tools support the demand/need that already exists?

    I know organisational context is critical but I reckon it's important to start with the people first, not the technology.


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