Wednesday 31 January 2007

Explosion of electronic touch points

I received an email today from someone and, as you typically find in a business email, the sender's signature block included their contact details. What interested me this morning were the 6 different contact methods listed - they included (in this order):

  • Telephone
  • Mobile
  • E-mail
  • Skype
  • Second Life
  • Blog (internal)

The other day I also noticed another user had these 5 options:

  • Mobile
  • Telephone
  • Email
  • Web
  • Blog (external/personal)

I wonder how social networking sites, customer relationship management systems and other address book tools are keeping up with this explosion of electronic touch points? Neither person listed a physical address or a fax number (however, their traditional and email contact details hinted where they might be - i.e which country).

I'd like to know: What do you list on your email signature? What contact methods are most important to you? Why do you decide to list one but not the other?

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