We had a great first get together of our very informal enterprise blogging and social software interest group yesterday. Over some excellent pizzas and salads at GPO Sydney we talked about our experiences and interests in this area. In particular there was a lot of discussion about the barriers to greater adoption of these technologies by corporate Australia, such as:
- Technophobia - there is a lot of tech jargon floating around and overlapping terms (e.g. RSS, XML, feeds, etc) that puts people off
- Overstated bad publicity about public Weblogs damaging the reputation of blogs generally
- Lack of awareness of the value, benefits and drivers for businesses adopting these social technologies
However despite all this, our feeling is that as Australia typically lags behind the US by a few years we predict that the time is right for this to change in 2006.
In the meantime we're all looking forward to meeting up again next year to keep this conversation going and to hopefully flush out some local success stories. So if you're in an Australian organisation that's blogging or using a wiki etc internally and are prepared to tell your story, get in touch and we'll invite you to lunch with us next year.
PS Both Trevor Cook and Ross Dawson both joined us for lunch and you can check out their predictions and comments. Unfortunately Frank Arrigo couldn't make it but has still added to our online conversation.
Tags: corporate blogging, enterprise social software, GPO sydney