Blogging for intelligence at Sensis

Yesterday afternoon I presented the last session of day 1 at the Ark Group's Knowledge and Innovation conference, held in Sydney. I have to say that the levels of awareness and deep understanding of what social software is all about by people in this space remains mixed. For some the idea of blogs and wikis are quite new, while other have started to experiment. Either way it makes it hard to talk usefully on this subject in the space of only 45 minutes (I'm still waiting for someone to hold a decent conference on Web 2.0 and social software here in Australia!).

It was interesting to observe that while one organisation, Sensis (part of Telstra), has tried blogging as part of a competitive intelligence KM initiative, the outcome was to use that success as a proof of concept that resulted in a new content management system, rather than greater use of blogging.

Incidentally, in this instance Sensis used Blogger as their blogging platform for a CI community of practice - you can take a look a two examples, Sensis Classifieds News Service and Sensis CI News Service - beta version. However, when you look at the detail really they are just using these blogs to manually aggregate content that members of the community spot out on the Web. That is, there isn't much conversation or reflective learning going on.

Anyway, at least this is some proof that some Aussie organisations are looking at blogging for internal use rather than just external communications or marketing.

Tags: corporate blogging, social software, Sensis