Companies don’t blog, people blog

Care of the Full Circle Online Interaction Blog and worker bees blog an informative whitepaper by Jeaneane Sessum that discusses some key issues about business blogs. It includes Ten Rules for Starting Your Corporate Blogging Off Right:

1. Read Before You Write
2. Links Are Key
3. Don’t Use Your Own Blog to Sing the Praises of Your Company
4. Don’t Spam in Comments or Email
5. Monitor What Bloggers Are Saying About You
6. Don’t Do Denial
7. Comments—Tread Carefully
8. Set Your Employees Free (Because They Already Are)
9. Don’t Forget Traditional Marketing and PR
10. Aggregators Are Great—But Start Small

Tags: business blogs, social software